Released May 24, 2026

Niagara Wineries & Hospitality Partners

Thorold Theatre is currently inviting selected winery and hospitality representatives to attend a special workshop presentation of Murder: On the Air — a new turnkey live entertainment experience designed specifically for wineries’ event venues.

Discover how immersive theatre, food, beverage, and audience participation can combine to create memorable guest experiences and premium event opportunities.

Limited industry invitations available.

→ Learn More & Request an Invitation
https://thoroldtheatre.ca/2026/05/24/workshop-invitation/

 

MURDER: On the AIR

 

See It Firsthand

 

 

We are currently inviting a limited number of Niagara hospitality representatives to attend a workshop presentation as our guests while the production is refined for future touring.

This is an opportunity to experience the concept live and evaluate whether it may align with your venue’s programming and guest experience goals.

 

Workshop Performance

 

Sunday, June 21, 2026
Thorold 50+ Centre

 

GET YOUR INVITATION HERE

Could This Work at Your Venue?

Not theatre in a winery….
A winery experience powered by theatre.

Murder: On the Air has been designed specifically for Niagara winery hospitality environments looking to offer guests something memorable, social, and highly shareable.

The production blends:

• live interactive entertainment,

• food & beverage service,

• audience participation,

• and premium event atmosphere

into a turnkey experience built to complement your existing business model.

Guests stay longer.
Spend more.
Talk about the experience afterward.
And come back for the next one.

Check out these audience members from Our last Murder Mystery!

 

What Makes the Model Work

 

 

Murder: On the Air is intentionally lightweight, flexible, and hospitality-friendly.

You provide:

• your venue,

• your service model,

• your atmosphere,

• your guests.

We provide:

• a fully rehearsed cast,

• a complete interactive production,

• audience engagement,

• event hosting,

• sales and marketing support,

• and a memorable experience your customers will associate with your brand.

 

The result is a premium ticketed event designed to:

• increase per-guest spend,

• support off-peak programming,

• create member-exclusive experiences,

• and generate repeatable event momentum.

 

Why We Think Niagara Audiences are Ready for This

 

 

Audiences increasingly want:

• experiences,

• participation,

• atmosphere,

• and nights worth talking about.

They are not simply buying tickets.
They are buying:

• memory,

• discovery,

• novelty,

• and social connection.

That is where hospitality and live theatre naturally meet.

 

A Flexible Event Model

 

Murder: On the Air can support:

• wine pairing evenings,

• seasonal events,

• member experiences,

• private bookings,

• corporate hospitality,

• fundraising partnerships,

• ticketed public performances.

Typical event pricing:

$85–$125+ per guest

including entertainment, food, and beverage offerings.

See It Premier

Public Performances

June 27–28, 2026
Club Belvedere

Get Tickets Here

Let’s Talk

We are currently exploring pilot partnerships for the 2027 season.

If you think your venue may be a fit, we would be pleased to connect.

Bring your guests something unexpected.
Give them an experience they’ll talk about.
Turn an evening into an event.

GET YOUR INVITATION HERE